Steam’s Autumn Sale 2013. Here we go again. Daily deals. Yesterday’s deals. Flash deals. Community picks.
There are 86 games in my account: most of them I’ve bought in different Humble Bundles or other sales, such as the ridiculous Holiday Sale of 2011. I’ve played less than half of them and even less than half of those have I “completed” – quotes because the games that I prefer nowadays are generally speaking impossible to complete. A relatively small fraction of those 86 games I got through Game 2.0 for reviewing. I don’t receive physical copies anymore, but I’ve long got over the need of owning real copies of games, especially after getting stuck with boxed copies of games that are tied to Steam keys and which I therefore can’t sell – I’m looking at you, stack of Total Wars!
This time around, you threw in our faces Skyrim Legendary Edition for 13€, Bioshock Infinite for 7.5€, Spelunky for 3€ and Civilization V Gold and the expansion Brave New World for 10€ each. Of all of the above I only resisted to buying Skyrim (it sounded very enticing but I doubt I can give it the time it probably deserves at this point), and still believe I will buy more games before the deals are over (eyeing Super Hexagon and Anno 2070). Only a fool would skip on those prices… And then you’re going to have the Holiday Sale, of course you will. I hope we’ll at least have enough time to enjoy Civilization V online with Garret and Daphne who both got the game the day before during the sale – actually, I got it for Daphne because she seems to love it so much; who would have thought that the hot seat would have grown this hot?
I feel as if I’m being manipulated to no end. It’s confusing to my Fi (ethical system/inner values to you MBTI beginners!) – which dictates that I should at least be trying to avoid being exactly like women going crazy in the shopping mall – as well as it is destructive to my wallet and my time management. You’re tearing me apart, Steama!
But seriously. What gives? How can this even work? How can you have 1532 sales every year without cheating all of the producers and developers? How is this system viable at all? I mean, with these sales and the existence and dominance of Humble Bundle, combined with the ridiculous prices games have at launch only for them to be reduced in a matter of months through these offers (and given the extreme oversaturation of the market), it’s no wonder top AAA games are slowly becoming obsolete. Given of course that people just don’t have enough money to spend on consoles (most of the people I know don’t want to buy a new console, either because of lack of interest, money or both), it’s really no wonder that you, with your cheap, flexible and robust system (and your upcoming Steam Machines) and iOS with its innovation and low prices are looking like you will together dominate the industry even further. And really, what would happen if everybody eventually stopped buying games on day one or – god forbid – stopped preordering like tiny little consumeristic muppets? I’ll tell you what would happen: the entire industry would collapse. Again.
You know something? As cool and comfy as it is, deep down it makes me feel uncomfortable having all of my games in this digital vault made out of thin air. Now you look healthier than ever, but will that be the case in 10 years? 20? You had your DRM creep on us and had us get used to it, and now we bash everyone who tries to steal some of your limelight (yes, I know it’s fun to hate EA and forbidden to even slightly criticise mama Valve). Even if you have allowed offline play, you have made reselling games impossible. Why? How can I trust you, Steam? These cheap games are like a trojan horse: you’re becoming the Google of gaming – people put up with your shitty monopoly because you’re just so damn useful. What if tomorrow I have to buy your SteamMachine to play? What if I suddenly have to, say, pay a fee to access my games – even just a small one? I’d probably pay up just in order to still be able to play 90% of the games I own or play on a regular basis (most of which I certainly won’t have played even by then). Oh, maybe you’re like the other great benefactor, Facebook, which promises that it’s free and always will be. Isn’t that a role model of a company.
Maybe I’m expecting too much – or I’m too sceptical/paranoid. Maybe my thinking is a relic from a different era, when physical mattered more – was more tangible – than digital. Maybe in this Brave New World there really will be no difference between offline and online, the physical and its digital counterpart. As far as I can see, the counterpart in many ways has already replaced the original or is indistinguishable from it (or they really are the same thing). The strictly private has become public, a single thought or utterance shared with the world is immortalised and pinned to its creator forever (or at least for what the word ‘forever’ means in the beginning of the 21st century). The social as well as the commercial sphere is changing too quickly for us to figure out, and, well, honestly we’re just not that smart to understand in what ways we’re being manipulated, controlled and generally taken advantage of at this time by “free” or seemingly harmless services. I hope you can understand, though: all these huge companies who are operating as monopolies (mostly in the digital plane) at the same time working with the secret services of the world or using us in other mostly unknown nefarious ways are just scaring me. No corporation can inspire my trust. That’s all.
I hope you can understand and won’t block me from playing Civilization V because I told you these things. You know I still love you. Right?
